Weber, the world leader in industrial mortars and company of the Saint-Gobain group, every year requests us to create their world famous Weber Guide. The product itself is a digital publishing for iPad and tablets available in Google Play Store and Apple Store
The Weber Guide is the biggest marketing effort of the company, where they launch new products and show all the range of the existing ones, with installation guides and videos and technical data.
The requirement was: give a new push to the very well known printed Weber Guide. With that requirement in mind, we came up with a digital publishing solution that contains all the information from the printed version, but with the enhancements from a digital product. The result is an easy to navigate product with rich media inserted to improve the usability of the products and get users closer to the company.